Faced with alarms of recession and economic crisis, it is convenient to reconsider the marketing actions that we are going to carry out. It is for this reason that using Content Marketing tools can be an excellent opportunity to achieve our objectives with a lower budget.

It is interesting to know the needs of the customer who buys the product or service, where buyers look for the product being sold, if customers are price sensitive and what the competition does in the online sector.

From this deep analysis it is recommended to create a SWOT, with the diagnosis of the situation in which the company is, in which we can clearly identify the; Strengths-Weaknesses and Threats-Opportunities. Trying at all times to turn threats into opportunities and weaknesses into strengths.